This assignment has been designed to allow students the opportunity to explore the underlying importance and application of marketing concepts to benefit a given organisation.

Purpose of the AssessmentThis assignment has been designed to allow students the opportunity to explore theunderlying importance and application of marketing concepts to benefit a givenorganisation.Assessment TaskThe Business report is about Pollution Eating Bikes (see cases below).The company is considering coming to a country of your choice (CHINA) andsetting up business. You have been engaged as a management consultant tohelp advise on this strategic move. As part of your work you are to undertake ananalysis of the “external environment” of the country of your choice (CHINA) withregards to the attractiveness of that country (CHINA) to the company. You mustchoose a country that appears favourable to the bike, company (your choice).Your task within this assignment is to undertake an analysis of any THREE (andonly three) components of PESTEL. It is your choice which three elements youinvestigate.Your submission must address the following:– By reference to academic literature and secondary data sources(books and journal only) review the complete PESTEL as a strategicmarketing tool. (don’t be descriptive, be analytical)– Then with reference to secondary data analyse and evaluate thethree components, making management recommendationsconcerning the market attractiveness to support the company’sdecision to enter the market of your choice.– Your data must be made relevant to the company and country.– You are required to produce a business report that demonstrates yourunderstandingof key aspects of PESTEL analysis.– The report should be of relevance to the organisation and be of interest tothe Chief Executive (or equivalent).– The advice, based on the PESTEL analysis, will be an important contributor inthe decision to enter your chosen market.The report should have:– an effective Executive Summary (consultant mindset, pitching to CEO, placeinsightful information, all critical info must be captured and focus on
positive points).– a sound theoretical and conceptual perspective of PESTEL, containingevidence of critical debate with reference to appropriate academic literature– sound examination of PESTEL factors that the company will need to consider– an effective practical foundation, which makes managementrecommendations.You MUST NOT contact the company or its employees or agents at all.Presentation of PESTEL data in Tables will NOT count within the word count. TheExecutive Summary, Titles and Reference list also do NOT count within the wordcount.Assessment Submissionthe work will be submitted in business report format and should be 2000 words,+/-10% (excluding Executive Summary, Contents page, titles and referenceslist). University policy regarding the presentation of references must be followed.Word limits will be inline with Assessment

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