Internal and external stakeholder analysis

Context:
Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles.
The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with
regards to the business. Stakeholder analysis can also be used to assess the relationships between
different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as
owners, board members, managers, employees, and investors. External stakeholders are indirectly
influenced by the business activities, like customers, suppliers, competitors, society and
government.
By understanding both perspectives, the business can engage and enhance communication with
relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal
stakeholders’ commitment in the business and the reputation of the business amongst external
stakeholders.
Instructions:
In this assessment, you will examine a business in an industry that you have either previously
worked in or would like to in the future. Leading up to the assessment submission, you must
participate in the Assessment 2 weekly discussions in the Discussion Forums on Blackboard. You will
locate this discussion forum in the Assessment Area of blackboard. Weekly contributions are
required in Modules 2-4.
Please Remember your contributions to the discussion topics are one of the assessment attributes.
(LMS please create an Assessment 2 Discussion Forum separately in the Assessment area of
blackboard as students are required to participate in this to complete the assessment)
Presenting a business example and contributing to the discussion forum, you will:
• identify and analyse functional areas in the business
• identify and analyse the internal and external stakeholders
• compare two industries with each other
• create a stakeholder matrix
• discuss chosen stakeholders and industries in the context of relevant theories and
frameworks
Suggested format
Your individual stakeholder analysis should follow standard report structure and include the
following:
• Cover page
• Executive Summary
o A concise summary of the main report in bullet points
• Introduction and background information on your business example
• Main body
o Identify functional areas
o Identify internal and external stakeholders and their roles
o Identify the nature and degree of main stakeholders’ interests, and implications of
conflicting interests
o Identify the level of main stakeholders’ influence
o Create a stakeholder matrix
o In the discussion forum, choose an example from your peers and compare the
industry your business operates in with their industry, identify the main points of
stakeholder dissimilarities and analyse the differences in stakeholder interests and
influences
• Conclusion
• References
• Appendices (if necessary)
Support your observations and statements by incorporating links to theory and conceptual
frameworks. Please ensure your sources are referenced clearly in the APA 6th style both in-text and
in the reference list.
Referencing:
It is essential that you use the appropriate APA style for citing and referencing research.
 

This assessments addresses the following Subject Learning

Outcomes:
c) Analyse and synthesise the fundamentals of business in
the contemporary environment.
d) Construct and Justify a professional value proposition
as a business practitioner
Frame word, 2500words  ( not include executive summary ) Micro / Marco PESTLESWOT analysis of stakeholderswhere their market aretheir internal external stakeholderStakeholder MatrixConvert all currency to AUD if not in AUD or USDUse some recent articles which can be easily found on their website. Need to assess Annual report to know internal / external parties in about us 
Introduction and background information on your business example Main bodyo Identify and analyse functional areaso Identify and analyse internal and external stakeholders and their roleso Identify the nature and degree of main stakeholders’ interests, and implications of conflicting interestso Identify the level of main stakeholders’ influence o Create a stakeholder matrix

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