Now that you have researched, investigated, and experiencedcompanies that have a social entrepreneurial and/or sustainabilityfocus, you are ready to pull it all together into a brandpresentation to the CEO. 1.Design a brand campaign to roll out thenew focus to the CEO. 2.Your brand campaign could be a multimediaproduct, an ad campaign, an event, or storytelling to excite yourstakeholders on the new company focus. 3.Your brand campaign shouldmake a positive first impression, is easily remembered andhighlights the effect your company will have on society and theenvironment. 4.Be creative and innovative in your choice of mediaand presentation but remember your stakeholders and audience.5.Submit your final product below. 6.Additional Resources
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