Describe how social media works in the business environment. Consider the types of questions and objections you might encounter when putting together social media initiatives at your organization and how you propose to overcome those obstacles.

Social Media for Business
Describe the advice and tips that Mark Schaefer, in his book Social Media Explained, gives leaders, executives, professionals, and practitioners about the role of social media for businesses, what to do with it, and how to maximize its use. In this 2-part paper, make your argument using the parameters listed below:
Part A: Social Media for Business (Due Week 3)
Discuss why social media is trending as a key tool in the marketing decisions of most businesses.Describe how social media works in the business environment.Consider the types of questions and objections you might encounter when putting together social media initiatives at your organization and how you propose to overcome those obstacles.
Format Requirements: The paper is to be clear and concise, and you will lose points for improper grammar, punctuation, and spelling. The paper is to be no shorter than 7 pages nor longer than 10 pages in length (typed, double-spaced). You will automatically lose points if these limits are not followed. The 7-page minimum does not include the title page, abstract, reference page, or any diagrams, graphs, tables, pictures, charts, etc., that are not pure written text. Incorporate a minimum of at least 3 peer-reviewed scholarly sources published within the last 5 years. Citations should be referenced according to APA style.Anatomy of a Social-Powered Customer Service Win
https://prezi.com/prg6t46qgzik/anatomy-of-a-social-powered-customer-service-win/
 
Building Brand – The Power of Social Media: Daryl D’Souza at TEDxRyersonU

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